7. Killing Us Softly

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In turkey advertisements usually are not based on sexualise maybe because of moral issues. There can be woman in advertisement but not like the advertisements America doing. Woman usually looks very thin and teenagers also want to be like them. Thus, in order to not put on weigh they have eating disorder called anorexia nervosa. I remember this ill from Mary Kate Olsen from the news. Not only woman like be thin they also want to be have large breast because they wants endear to men. Also magazines force women by mentioning ways for endearing men or men likes what so women started to apply these things. Even they do not avoid having a surgery. Usually advertisement putting on television especially there is a woman who doing housework, cooking or dealing with their children. Why there is not any man figure in these advertisements? Since many people see housework associated with woman. However we can see man in advertisements of car because car issue interests men. I do not know who determine the advertisement man or woman act on which types of advertisement but I can make guess. I think this begins with the childhood. Since children’s toys are determined with their gender. Boys usually not played with dolls and girls are usually not played with cars. Generally this affects their duties when they grow up.
One interesting thing is women and men shown differently in advertisements. Women shown as vulnurable,passive or just smiling wheares men show thier masculanity by looking more strong,more aggressive. This starts with very early ages little boys or little girls do the same thing as well girls hands’ over her mouth.I have not noticed that until Jean Kilbourne talked about this issue.